Market Activation Program (MAP)
Helping Canadian businesses succeed globally by improving their readiness for trade and facilitating connections with international partners. Participating companies gain valuable insights into global markets, enabling them to identify and take advantage of lucrative opportunities. MAP also supports the development of meaningful relationships with key stakeholders, which is essential for successful market entry and sustainable growth.
MAP offers:
- Market education: Gain insights into opportunities in other countries.
- Activation workshop: Set pre-market entry objectives and prepare for entry.
- In-market business development: Engage in targeted missions for B2B networking and trade shows.
The goal of MAP is to drive economic growth, foster innovation, and promote collaboration, positioning Canadian businesses for long-term success in the global marketplace.
For more information on program benefits, download the program guide...
Upcoming Events
Past Market Events
Testimonials
"This was one of the more informative sessions I have attended. Not only was it easy to understand, but the take aways from the session were incredible. I have been able to help many clients of mine understand the importance of clearly defining the incoterm that is most useful and acceptable to them, earlier on in their negotiation process.”
"The Market Activation Program provided Wise Bites with a network of expertise beyond what we could have achieved on our own. The barrier to key individuals have been removed and we've been able to learn from the top experts in their field. Beyond that, the facilitators have given us the confidence to proceed in our exporting journey."
"The Market Activation Program has given Virtro Entertainment access to many wonderful and lucrative networking opportunities. The World Trade Centre team continues to bring topical, engaging speakers to their stage allowing for the continued development of TAP and ICE graduates long after graduation."
