Consumer Trends: Develop Stronger Relationships with Customers
A commitment to having a customer-first approach, also known as customer obsession, has been the best and most successful growth strategy to date.
However, things are changing. Economic considerations are forcing cuts throughout enterprises, driving friction between customers and brands – in the form of price increases, illogical subscriptions, and poor customer service. The obsession appears to be on the decline, and customers are taking notice. So, how do brands keep their product in the basket in the long term?
Accenture’s Life Trends 2024 report looks at the changing customer, the influence of generative AI, the balance of tech benefits and burdens, and people’s new life goals. A resource for businesses and brands looking to develop stronger relationships with customers, the report offers a unique perspective on the challenges and opportunities that lie ahead as businesses seek to keep up with changing customer trends and habits.
This February, discover how to rekindle customer love.
Keynote:
Naomi Manley-Casimir
Song Lead - Canada, Managing Director
Accenture
Panel Discussion
Myrthee Blanco, Senior Director Product and Business Improvement, ICBC
Naomi Manley-Casimir, Song Lead - Canada, Managing Director, Accenture
Daren Sanders, Director, Customer Operations and Experience, BC Hydro
Stephanie Shaw, Director, Talent Management, Teck Resources Limited
Moderator: Jenna Nowson, Managing Director & Partner, Accenture
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