Navigating the Social Media Landscape: Trends and Insights for 2024
Megan Shallow
Join us for an educational event, "Navigating the Social Media Landscape: Trends and Insights for 2024," where social media expert, Megan Shallow, dives into what you should keep an eye on in 2024 as you plan out your marketing strategy.
Explore emerging trends such as the surge in vertical video content and the impact of AI, equipping yourself with the knowledge to stay ahead. Uncover effective social media marketing strategies, emphasizing the significance of UGC content, influencers, and community building. Get clear on the importance of privacy and data security in the evolving social media realm and gain insights on safeguarding personal information.
You will leave this event with a positive outlook on how social media can help your business prepare for your 2024 year online and be ready to embrace social media commerce as a lead generator for new customers.
About the Speaker:
Meet Megan Shallow, visionary founder of BNL Media Consulting and a social media powerhouse. With a unique background in psychology, she transformed a love for the power of social media to help support local business and turned that passion into a thriving social media agency. From her early fascination with the digital realm to scaling BNL, Megan's journey has been anything but traditional. With over 30 employees trained and 500+ entrepreneurs supported; her expertise radiates through the success stories of anyone that crosses her path. Megan's story is one of community, intuition, and impactful connections. Join her in shaping digital landscapes, empowering businesses to flourish, and discover her insights on what you need to consider as you navigate the digital world in 2024. Curious to see what they're up to on social media? You can find them on Instagram!
About GVBOT’s Impact Series
The Impact Series is an initiative of the Greater Vancouver Board of Trade’s Scale-up Centre for SMEs (SCS) which aims to help high-potential firms from various sectors overcome barriers to continued growth and elevate their growth trajectories. Featuring a variety of topics and industry experts, these monthly sessions in the Impact Series will provide small to medium sized businesses with useful resources, tools, and information needed to advance their company growth and make a positive impact on their companies and communities.
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