Thrive Series: Find, target, engage and nurture customers using Facebook
Introduction by:
Jeff Knisley,
Vice President, Sales
Western Canada
Postmedia Network
Keynote Speaker:
Brian Sencich
Join the Small Business Council for this exclusive event with Facebook's Brian Sencich.
In this interactive workshop, you will learn how to best utilize Facebook and Instagram to drive real business results with effective campaign solutions and partnerships like Postmedia Solutions.
Attend and Learn:
- The importance of social and mobile channels to capture your audience and kick-start the path to purchase
- Best practices for Facebook and Instagram targeting, creative, measurement, and identifying the right business objective
- How campaign optimization drives real business results beyond shares and likes, and forms your marketing strategy to maximize impact and investment
About Brian Sencich:
Brian Sencich has been working in online advertising for over 10 years. He spent meaningful and enjoyable stops at AutoTrader.ca and Kijiji.ca, and eventually found his way to Facebook. He strives to ensure businesses of all sizes find the most efficient ways to spend their marketing budget through partnership and optimal solutions. Facebook has 24 million monthly active users in Canada. Brian goes into detail about ad targeting, creative best practices, measurement and solving for the right business objectives.
