Greater Vancover Board of Trade
Strategic Plan
GVBOT IS EVOLVING
We are Western Canada's leading business association, known as one of the country’s busiest and most sought-after events platforms. Since 1887, we have engaged our members to impact public policy and create a thriving region with a prosperous economy. Our membership comprises one-third of B.C.’s workforce. Through our collective strength, we educate, inform, connect, and leverage this expertise.
We are in a unique time of transformation. Enabled by technology and society’s evolving priorities, the way that Canadians work and live is rapidly changing. There is a greater reliance than ever on businesses to lead changes in public policy issues that impact our community.
Our region, which is still a vital gateway for natural resource development, commerce, and trade - is also a rapidly growing hub for technology, culture, apparel, and more. As our economy diversifies, and grows, we are striving to be a model of a sustainable, resilient, equitable and truly world-class region.
To ensure the Greater Vancouver continues to thrive, we need to find new and innovative ways to engage our members, broaden our reach to new sectors, and tap into their expertise. By developing more resources to support businesses and creating a stronger voice, we can build a more competitive and prosperous community together.
Purpose:
To lead, unite, and champion business to ensure Greater Vancouver is thriving and our region is the best place to live and work.
Vision:
To be the leading catalyst for economic growth and prosperity that creates a lasting impact for generations.
Three Year Plan: 2024 - 27
01
PROPEL PROSPERITY
Be a catalyst for change by advocating for policies that increase competitiveness, productivity, investment, and business growth in our region
02
CULTIVATE COMMUNITY
Foster a strong community to unify, leverage, and amplify the voice of business to influence decision-makers and ensure our region thrives
03
IGNITE INNOVATION
Enhance our members' ability to adopt and benefit from new technologies, driving innovation, improving competitiveness, and fostering economic growth within our region
Our work to evolve the organization will result in:
- Enabling GVBOT to have a greater voice in regional public policy.
- Uniting and strengthening our business community.
- Growing GVBOT beyond traditional sectors, communities, and geographical borders.
- Providing tools and resources to create jobs and grow businesses.
- Aligning revenue with impact and building financial resiliency.