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Integrated e-Commerce Essentials: Refresher Course

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Presented by World Trade Centre Vancouver

BREAK into new global markets online

New trade agreements and a competitive Canadian dollar make it an ideal time to extend your company's reach through the export of goods and services online.

World Trade Centre Vancouver is pleased to present Integrated e-Commerce Essentials (ICE), a workshop that helps businesses discover, learn, and create an integrated online strategy to drive global sales.

International E-commerce is growing twice as fast as domestic e-commerce and is expected to reach 4.5 trillion dollars.

Join us for the ICE Refresher Course where we will take an in depth look at topics such as omnichannel marketing, email marketing, social engines and more.

 

This fast-paced ½ day workshop was developed to help aspiring and existing ecommerce businesses take their marketing results to the next level. This session covers the following:

  • Omni-Channel and social ecommerce trends and opportunities for 2021 and beyond
  • How to build and execute an effective social media and content marketing campaign
  • How to use re-targeting and email marketing to increase your conversion rate and customer lifetime value
  • Live Q&A with the facilitator on each topic (space is limited to ensure individual engagement)

Facilitator

Shane Gibson

Shane Gibson
Author, Speaker,
Sales Thought Leader

Shane Gibson is an international speaker, trainer, and author on social media marketing, social selling and sales performance who has addressed over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.

100% of ICE graduates stated that they are better equipped for
e-commerce following the workshop and would recommend ICE to other SME's

I wish this program was available many years ago. Learning best practices, hints and tips would have saved us time and money instead of going through costly trial and error.

Kryton International Inc.

The Integrated e-Commerce Essentials workshop provided valuable insight for our branding and export teams. The presentations were interesting and the speakers were engaging. We learned a lot and would recommend this program to any small or medium business looking to get into international e-commerce.

Whistler Water

I really enjoyed the ICE Program. It's a lot to take in, but the marketing advice was extremely helpful in preparing our marketing plan for the year. We have gone back over the slides many times and keep finding it more and more valuable!

Spain Gourmet Canada

Project Funded by:

http://www2.gov.bc.ca/
https://www.canada.ca/home.html

Expert Partners:

https://www.fasken.com/en/
https://www.purolator.com/en
https://www.moneris.com/
https://www.rbcroyalbank.com/personal.html

Community Partners:

World Trade Center Vancouver is part of the World Trade Centers Association, a not-for-profit, non-partisan association dedicated to the establishment and effective operation of World Trade Centers as instruments for trade expansion. The World Trade Centers Association is an international ecosystem of global connections and integrated trade services made up of over 324 World Trade Center locations in 89 countries, representing over 750,000 businesses globally.