Thrive Series: Marketing in the Age of Assistance
Meagan Tanner
Introduction by:
Jeff Knisley,
Vice President, Sales - Western Canada Postmedia Network
Marketing has always been about informing and engaging consumers. Now businesses need to do more — they need to inform, engage, and assist.
Learn about what businesses and brands must do to assist consumers and to understand the value that assistance can drive for your business.
This talk offers insights from Google about today's consumers and outlines the strategies required to deliver the assistive experiences they expect.
Why you should attend:
- Learn about the latest consumer and marketing trends from Google's point of view
- Be informed on how local businesses can prepare and thrive in the age of assistance — today and tomorrow
- Get inspired around new and emerging opportunities that local businesses can leverage to help customers and enable growth
- Network with local business owners and entrepreneurs who are also looking to better understand digital marketing opportunities
About Meagan Tanner:
Meagan Tanner leads Strategic Partnerships for Google My Business across the Americas. She is responsible for working with leading and next-gen companies in the local space to help SMBs succeed through Google's local products.
Her background includes 10 years of digital marketing sales and strategy experience across 3 countries. Meagan estimates that in this time she has met with 800 - 1000 local business owners and marketers learning about their goals, challenges, and helping them to navigate the digital space.
