Thrive Series: Establishing Your Digital ROI Framework
Rochelle Grayson
If you're looking to excel in a constantly evolving marketplace, then you won't want to miss our Thrive Series.
These monthly events will help you stay ahead of the latest business trends, while providing a valuable opportunity to connect and interact with other motivated businesspeople from across the region.
Don't miss this chance to accelerate your company's growth and become a thriving member of Greater Vancouver's business community.
Why you need to attend:
- Learn how to calculate your Digital ROI
- Understand how your Sales Funnel relates to your Digital ROI
- Translate Qualitative Social Media Results into Quantitative Values
- Explore Industry Best Practices & examples of Digital ROI Frameworks
About the Speaker:
Rochelle Grayson is a serial entrepreneur and digital media executive with 20+ years of business, technology, and education experience. She has led and launched several digital initiatives, working with a combination of both small and large companies. Rochelle is equally comfortable discussing digital business models, social media and SEO trends, online community building, and internet / mobile technologies.
Rochelle is the Industry Chair & Program Advisor for UBC's Digital Strategy Certificate Program and Social Media Program and also a Faculty Member at Langara College's School of Management. She has been nominated as one of Canada's Top 100 Most Powerful Women by the Women's Executive Network, been named "The New Executive Cool Hunter" by Canadian Business Magazine, been included as one of Vancouver's Top Forty Under 40 by Business in Vancouver, and listed as one of Vancouver's Top 10 Technology Women.
Rochelle holds an MBA in Finance and Business Policy from the University of Chicago, and Master Certifications in Product Development Management and Business Facilitation.
