GVBOT responds to reopening of direct-to-consumer B.C. wine sales to Alberta.

For Immediate Release
July 16, 2024

VANCOUVER, B.C — The Greater Vancouver Board of Trade welcomes today’s announcement to reopen direct-to-consumer B.C. wine sales to Alberta. Bridgitte Anderson, President and CEO, of GVBOT has issued the following statement:

“British Columbia, Alberta and indeed all of Canada is better when we enable more freedom and access to markets across provincial boundaries.

This announcement brings welcome stability to B.C.’s award-winning wine industry. Together, consumers in Alberta, Saskatchewan, and Manitoba consume over 62 million litres of B.C. wine each year.

We are thankful that B.C. Premier David Eby and Alberta Premier Danielle Smith worked diligently to support the free-trade relationship between our provinces, which is integral to the economic well-being of both.”

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About the Greater Vancouver Board of Trade:

Since its inception in 1887, the Greater Vancouver Board of Trade has been recognized as Pacific Canada’s leading business association, engaging members to positively impact public policy at all levels of government and to succeed and prosper in the global economy. With a Membership whose employees comprise one third of B.C.’s workforce, we are the largest business association between Victoria and Toronto. We leverage this collective strength, facilitating networking opportunities, and providing professional development through unique programs. In addition, we operate one of the largest events businesses in the country, providing a platform for national and international business and thought leaders to further enlighten B.C.’s business leaders.

Media contact:

Federico Cerani
Communications Manager
Greater Vancouver Board of Trade
604-640-5450 | media@boardoftrade.com