The Power of Successful Placemaking: Vancouver’s Future as a Global Destination

In this 2025 Keynote Address from Destination Vancouver, Royce Chwin, President & CEO, will share how community-driven placemaking and bold visioning can shape Vancouver’s reputation as a thriving global destination. This event will explore how major events, collaborative initiatives, and vibrant activations will continue to build a strong and resilient $11 billion visitor economy that benefits businesses, residents, and visitors.

As Vancouver prepares to welcome the world again, he'll share insights on how ‘Team Vancouver’—a collaborative approach between local leaders, businesses, and communities—can unlock economic opportunities around major events like FIFA World Cup 26™ and Web Summit Vancouver.

Keynote Speaker:

Royce Chwin
President & CEO
Destination Vancouver

About the Speaker:

Royce Chwin joined the great team at Destination Vancouver as President & CEO in July 2020. Prior to joining Destination Vancouver, Royce was President & CEO of Travel Alberta, an award-winning Provincial Crown Corporation responsible for the development and promotion of Alberta, Canada as a premier tourism destination.

As Executive Director, Global Brand Integration at the Canadian Tourism Commission, Canada's national tourism marketing agency, he led the Commission's international brand and creative strategy. A career highlight was bringing the 'Canada. Keep Exploring' brand to life for millions of viewers of the successful Vancouver 2010 Olympic and Paralympic Winter Games.

Royce spent the previous 20 years in the retail and hospitality industries in management and leadership positions leading and executing many aspects of business strategy and operations.

Presenting Sponsor: