Canadian Consumer Behaviour Trends and Insights
Sean McCormick
Global Performance Series (GPS)
Understanding consumer behaviour and spending habits can help businesses rethink and plan their offerings and marketing activities to support growth in various economic environments.
Using payment data specific to our region, Sean McCormick, Head of Growth Strategy, Spendscape, a Moneris company, will provide the latest insights on Canadian Consumer Behaviour to help your business improve its forecasting capabilities, acquire new customers, and make informed policy decisions.
In this session of the Global Performance Series (GPS) you will learn how to:
- Analyze Moneris’s payment data to understand where your customers live.
- Research industry benchmarks for comparative analysis.
- Measure the impacts of your marketing decisions using consumer spending data points.
Throughout the session, you will have the opportunity to participate in the discussion and ask questions that relate to your business.
About the speaker:
Sean McCormick is an expert in consumer spending data. Sean joined Moneris in 2015 and is the Head of Growth Strategy for Spendscape, a Moneris company, which enables private and public sector organizations to use payment data to improve their forecasting capabilities, acquire new customers, and inform policy decisions.
Presenting Sponsor:
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Presented by:
World Trade Centre Vancouver is part of the World Trade Centers Association, a not-for-profit, non-partisan association dedicated to the establishment and effective operation of World Trade Centers as instruments for trade expansion. The World Trade Centers Association is an international ecosystem of global connections and integrated trade services made up of over 300 World Trade Center locations in nearly 100 countries, representing over 750,000 businesses globally.