2017 Edelman Trust Barometer
Lisa Kimmel
Trust in Crisis - how does populism and the decline of trust impact your business?
The 2017 Edelman Trust Barometer explores the opportunities for business leaders to earn and maintain trust.
What do populist tendencies today mean for business tomorrow? What must business leaders do to protect themselves against the risks?
Edelman's keynote speaker and expert panel will discuss the results of this year's Edelman Trust Barometer, how businesses can emerge and be heard in an era of populism, and the necessity for leaders to pursue new strategies for earning trust, and connecting with their target audiences.
Panellists:
Kevin Desmond, Chief Executive Officer, Translink
Jill Krop, Director of News & Community, Global News BC
Andrew Petter, President and Vice-Chancellor, Simon Fraser University
Moderator: Bridgitte Anderson, General Manager, Edelman Vancouver
Presenting Sponsor:
