Small Business Council Success Series – Creating a Remarkable Brand
Program: 6:00 - 7:00 p.m.
Please contact to be placed on the wait-list
Panellists Include:
Mo Dhaliwal, Director of Strategy, Skyrocket Digital
Nick Routley, Creative Director, Visual Capitalist
Mikkel Strojer, Director Marketing & Digital, Vancouver Whitecaps FC
A brand is far more than aesthetics.
A commitment to brand is a commitment to design-thinking. Companies with this focus tend to perform better than their counterparts.
Marketing and promotional activity can lead to temporary lift in awareness and sales, but when coupled with a strong brand identity, the effects of marketing activities are cumulative and they build a large snowball effect over time.
This highly social and interactive evening will provide unmatched networking and an opportunity to hear from industry experts as they share their extensive experience on branding an organization.
What you will learn by attending:
- Building a consistent and memorable brand experience
- Sharing your message through Infographics
- Catering your message to your unique audience
About Mo Dhaliwal
Mo Dhaliwal began his career working in the technology sector, including software development and Internet marketing in Silicon Valley. As Director of Strategy for Skyrocket Digital, Mo collaborates with creative minds across the country and creates moving experiences for clients and community. Mo has been recognized for his contributions by Business for the Arts as the national recipient of the Arnold Edinborough Award and, most recently, with the Queen Elizabeth II Diamond Jubilee Medal.
About Nick Routley
Nick Routley is creative director at Visual Capitalist, and a graduate of Emily Carr University and BCIT. His desire to push the boundaries of visual communication has helped Visual Capitalist become a premier resource for investor education. You can find Nick at the VC foosball table, or tweeting and Instagramming as @Phanyxx.
Mikkel Strojer
Mikkel Strojer is the Director Marketing and Digital at Vancouver Whitecaps FC. In his first full year with Whitecaps FC Mikkel was named 2013 Major League Soccer Marketing Executive of the year. Mikkel and his team have among other awards also won a Clio Award, a PromaxBDA Sports Media Marketing Award, and an ADchievement Award for the brand and marketing work at Whitecaps FC. Mikkel has a master's degree in communications and business from Denmark's Roskilde University.
